I’ve always believed that Hip Hop artists and CPG entrepreneurs are cut from the same cloth… Hip Hop has historically been seen as counterculture to other music genres. CPG entrepreneurship has historically played second fiddle to the “technology” filled startup landscape. Being successful as a Hip Hop artist or CPG…

Do you want to know my favorite podcast of all-time [besides my own obviously]? Here’s a hint… …it’s a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. I bet A LOT of you guessed it from just the podcast’s introduction, right? “How I Built This”…

Imagine you’re a major beverage portfolio CEO for a second…one that will generate $4 billion of discretionary cash flow over the next three years. With a little financial engineering magic, levering up with debt can take that $4 billion and turns it into $20 billion. …

Human behavior is notoriously difficult to change. Yet, disruptions of the magnitude seen during the coronavirus pandemic have essentially reshaped every aspect of our lives. During our lifetime, there has likely never been a more volatile time in terms of shifting human behavior. We were forced to experience new ways…

Is there a new trendy drink dethroning hard seltzer? Can we go as far to say that the bubble has burst on hard seltzer? Will brands launching ready-to-drink (RTD) cocktails learn from their missteps with hard seltzer? R.I.P Hard Seltzer Have you heard that the hard seltzer category is now dying? Everyone that’s…

“Given the popularity I had and my team had, whatever I decided to do would have sold like hotcakes…” As a member of the University of Wisconsin–Madison men’s basketball team that went to back-to-back Final Four appearances in 2014 and 2015, Nigel Hayes wanted to start a clothing brand at…

History repeats itself…what’s happening today is not new. Almost everything is merely a remix from years, decades, or even sometimes centuries past. So, how can the first fitness influencer in history help us strategize for the future of influencer marketing across the wellness spectrum? If asked you when the concept…

The last two years caused a unique shift in the economic landscape, forcing many of today’s businesses to pivot. …

What does the rapid evolution in food delivery have to do with the CPG industry? …