Amazon “Our Brands”​ Comprehensive List (Nutritional Supplements and Functional Foods)

Joshua Schall, MBA
2 min readDec 13, 2018

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Are you struggling to keep up with all the new Amazon Accelerator Brands in the functional CPG categories?

I thought so!

If you are a few steps behind and not sure what the Amazon Accelerator is (aka Amazon “our brands”), then don’t fret, just watch this video first! If you don’t have the 10–15 minutes for that video,

Amazon “Our Brands” is a collection of Amazon private brands and a curated selection of brands sold exclusively on Amazon. With Our Brands, we are bringing high-quality products at great prices to our global network of customers.

For those wanting a more comprehensive “ins and outs” video, I will be launching that on my YouTube before Christmas, so make sure to subscribe to my channel and stay on top of your knowledge!!

To help create value to my community, I decided to track down and list out the following list of Amazon “our bands” that are selling products in the functional CPG categories of nutritional supplements, functional foods and beverages (updated August 26, 2019). To view the brand, simply click the hyperlink on the brand name and it will take you to the Amazon listing.

Sports Nutrition

Challenge by GNC

DEDLift

Enraged Nutrition

Flexatarian

FLEXX Sports Nutrition

GenOne Laboratories

Kewlify

MuscleTech Prime Series

OWN PWR

P2N Peak Performance Nutrition

Amfit Nutrition (European Brand)

Premium Body Nutrition (European Brand)

Nutritional Supplements

Amazon Elements

Avira Organics

Best Earth Naturals

Evowell

GoldenSource Proteins

Informed Nutrition by GNC

Living Elements

Lutrovita

Metatrition

Multiform

Natrica

Nature’s Instincts

Nature’s Wonder

Natvites

Nova Lucia

Nutriblox

PondVue Botanicals

Pure By Nature

RAWJUVENATE

Revly

Thrive! for Life

Vita Essentials

Functional Foods & Beverages*

Eternae By Nature

Mighty Seed Hemp

Solimo

  • Please Note — I left brands that only had mass appeal (non-additive) coffee and tea brands off this list

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Joshua Schall, MBA
Joshua Schall, MBA

Written by Joshua Schall, MBA

Functional CPG Business Strategist | Entrepreneurial Ideation to Commercialization Expert | Early-Stage Investor | Futurist | Sports Stat Nerd |

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