GNC & The Vitamin Shoppe: What is the Future of Physical Retail?

  • Smoothie Bars
  • On-Site Nutritionists
  • Body Composition Tests
  1. On-Demand Shipping — these retailers shouldn’t build there own final-mile solution but instead partner with Postmates, Shipt, or Instacart. The goal here is to provide options for the Millennial shopper that demands convenience and shopping on their terms.
  2. Click and Collect (or BOPIS)— this is the key strategy for grocers and many other physical retailers in the current digital shift. It helps give the best of both worlds that defines omni-channel. The Vitamin Shoppe recently launched this and word on the street is GNC is finalizing their strategy.
  3. Micro-Shipping Points — both retailers need to re-imagine the square footage of the physical retail locations. The store layouts can be looked at differently to provide picking and packing stations to fulfill website orders that are routed to closest store locations. This cuts down on shipping times and extra costs that come from only having a small distribution center network.

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Joshua Schall, MBA

Joshua Schall, MBA

Functional CPG Business Strategist | Entrepreneurial Ideation to Commercialization Expert | Early-Stage Investor | Futurist | Sports Stat Nerd |