What’s Next in Functional Beverages?

  • Invention is creating a new thing.
  • Innovation is creating something that has a lasting impact on the world.

Commercialized Vibes

  1. Adaptogen beverages that include CBD
  2. Adaptogen beverages that don’t include CBD

Energy (without the Plus) is Boring

  • Is that “energy plus protein” for the morning occasion?
  • Is that “energy plus focus ingredients” for those long days at the office/class?

Convenience Bio-Hacking

  • Performance Nutrition = contains ingredients that seek to optimize fats, carbohydrates, and protein for sport or gym performance
  • Adult Nutrition = contains ingredients that seek to optimize fats, carbohydrates, and protein for counteracting performance loss from aging

Alcohol Wants into the Hottest Party Around

Final Thoughts | Bonus Trend: CRISPR

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Joshua Schall, MBA

Joshua Schall, MBA

Functional CPG Business Strategist | Entrepreneurial Ideation to Commercialization Expert | Early-Stage Investor | Futurist | Sports Stat Nerd |